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1、Basic Writing-Some writing tips Lets watchpublic service advertisement(公益广告公益广告)Lets watchcommercial advertisement(商业广告商业广告)Lets watchfalse advertisement（虚假广告（虚假广告 ）Types of advertisements Commercial advertisements To promote a product or service Public service advertisements To educate people about
2、 health, safety or any other public things False advertisement To cheat people into buying their products by exaggerating(夸大夸大) the functions of the goods Lets talkWhere can we see the advertisement?in the streetLets talkWhere can we see the advertisement?in the newspapers and magazinesLets talkWher
3、e can we see the advertisement?on the lineWherever we go, ads will greet our eyes. They are on billboards, on the Internet, in the newspapers magazines, on TV , in leaflets(传单传单), or in buses and so on. The ads can be about everything from selling goods, renting houses, treating difficult diseases t
4、o everything else.Lets talkA good advertisementclearly expressed creativeattractiveeffectivepersuasiveeasy to understandimpressive请勿酒后驾车！请勿酒后驾车！Lets talkAdvantages help us get more information about the products provide us with more choices enrich our imagination help the seller sell more Ads tell t
5、he latest information about various goods. Well-done ads are kind of art works，they can bring us artistic enjoyment. Ads help consumers to make a better choice.Disadvantages Ads cover much space, waste a lot of natural resources such as paper. increase the price of the product mislead us and even ch
6、eat us. disturb us, too many ads will make us bored. Ads take up too much time on TV, waste our time.Lets write广告在当今社会中无处不在。无论你走到哪里，她都会映入你的眼帘。请简单阐述广告的利弊，并谈谈自己的观点。（字数：80- 100。 ）Part1:Part2:Part3:Learn to organizeLearn to organizeintroduction to your topicadvantages / disadvantagesyour opinionLets wri
7、te广告在当今社会中无处不在。广告在当今社会中无处不在。无论你走到哪里，她都会映无论你走到哪里，她都会映入你的眼帘。请简单阐述广入你的眼帘。请简单阐述广告的利弊，并谈谈自己的告的利弊，并谈谈自己的观观点点。（字数：（字数：80- 100。 ）5 minutesLets improve As science and technology develops, we can see advertisements almost everywhere. people are constantly exposed to adsAdvertising finds its way into our daily
8、 life.With science and technology developing With the development of science and technology Tip 1 使用高级词汇使用高级词汇 1. It wastes a lot of natural resources, which increases the cost of products.1) increasing the cost of products.Tip 2 使用非谓语形式使用非谓语形式2 ) causing / leading to / resulting in/ contributing to
9、 / bringing aboutthe higher prices of products.2. If we have enough facts from ads, we can easily make a much better choice. Having enough facts from ads, we can .Armed with / Equipped with enough facts from1. Para.2 is about advantages of advertisements. Para3: Advertisements have some bad effects
10、on our daily life.However, advertisements have some bad effects on our daily life. Tip 3 巧用过渡连接表达巧用过渡连接表达2. It wastes a lot of natural resources, which increases the cost of products. They mislead or even cheat consumers. They also make us upset.In the first place, it wastes . In the second place ,
11、they mislead.Furthermore, they make us upset.(段内句子之间衔接段内句子之间衔接)(段际过渡段际过渡)Tip 4 加强一义多形加强一义多形How to express ones opinion or suggestion 1. As far as I am concerned/ As to me/From my point of view we should2. As for my own idea aboutI believe/think / propose / suggest 3. Personally/ But for me, I would
12、rather / prefer to .4. Even thoughI still consider it5. With all itswe must acknowledgeAdvertisements help people get much information about new products.1) It is ads that help people get./ It is with the help of ads that people can .Tip 5 句式变换句式变换2) It is believed that ads help inform people of new
13、 products. 3) If it were not for ads, people wouldnt get 4) How helpful ads are in providing information for people! 强调句型强调句型 虚拟语气虚拟语气 感叹句感叹句With the help of ads , people can get much information about new products. Making use of ads, companies can promote the sales of products. Some advertisements
14、educate the public.1.Advertisements benefit us in many ways. Tip 6 注重主题句注重主题句2.Ads bring a lot of benefits to us. 3.Advertisements are beneficial to us in many aspects. 4.Ads are playing an important part / role in our daily life. With the development of science and technology, people are constantly
15、 exposed to ads. Ads benefit us in many ways. It is believed that ads can inform people of new products. Making use of ads, companies can promote the sales of products. Advertisements educate the public. Sometimes it can also give us artistic enjoyment and even enrich our imagination.However, there
16、exist some bad effects on our daily life. In the first place, it is a waste of natural resources, increasing the cost of products. In the second place, not only do ads mislead or even cheat consumers but also make us upset and disturbed. As far as I am concerned, advertising is of use. If we are arm
17、ed with enough facts from ads, it is easy for us to make a much better choice of goods.(123 words)Appreciating(Introduction)(Advantages) (Disadvantages)( My opinion) To be complete. To be accurate . To be varied. To be coherent.三性一复杂三性一复杂内容的内容的完整性完整性 用词的用词的准确性准确性篇章的篇章的连贯性连贯性 句子的句子的复杂度复杂度SummaryDirec
18、tions: In this section, you are asked to write a composition entitled Internet A Two-edged Sword. You should write at least 150 words and you should base your composition on the outline given in Chinese below: 1、Internet的功绩。 2、Internet的弊端。 3、结论。 Internet A Two-edged Sword Appreciating Internet is pl
19、aying an increasingly important role in peoples life. As a newborn information delivering system, the Internet has made seas of information available at our fingers tips. Besides, the Internet serves as the most convenient means for communication. Through the Internet, people can discuss various pro
20、blems and make friends who share common views. Appreciating But just as a coin has two sides, Internet has its own drawbacks which should not be neglected. First, it costs an alarming amount of money to construct the system and the cost is very high to most Chinese consumers. Second, it is sometimes
21、 difficult for people to find the right information they are looking for since there is too much rubbish on the net. Finally, it is also difficult to prevent the net from the invasion of criminals. Appreciating Therefore, the Internet should be viewed as a two-edged sword, which presents us with both conveniences and troubles. But we should not give up eating for fear of choking. The best policy, as I see it, is to further develop the net and exert proper supervision over it so that it can benefit us in a better way. Appreciating欢迎提出宝贵建议欢迎提出宝贵建议