LV _精品文档.ppt

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1、Welcome to our company -LOUIS VUITTON公司成员公司成员:叶敏铭(:叶敏铭(MILY) 孔宝芬(孔宝芬(BOBO) 赖洁欣(赖洁欣(MAY) 吴敏芬(吴敏芬(MIN ) 刘萍萍刘萍萍(APPLE) 蓝惠茹(蓝惠茹(VICKY) 一、一、About the companys founder 二、二、The establishment of the first company LV 三、三、LV bag features 四、四、LV bag some of the presentations and display 五、五、Posters showing LV

2、六、六、LV handbag fashion show scene Our presentation is divided into sections about:路易威登人物图像路易威登人物图像(1821年年8月月4日日1892年年2月月27日)日)Now let me introduce the companys founder Louis Vuitton LV 法国专产高级奢华用品的法国专产高级奢华用品的Moet Hennessy Louis Vuitton集团创始集团创始人路易人路易威登(威登(LouisVuitton) ,(1821年年8月月4日日1892年年2月月27日),日),法

3、国法国历史上最杰出的历史上最杰出的时尚时尚设计大师之设计大师之一。一。Lou 路易威登图片欣赏路易威登图片欣赏(20张张)isVuitton1821年诞生于法国东部年诞生于法国东部Franche-Comte省。省。1837年,年,16岁的岁的LouisVuitton离乡背井,到巴黎为贵离乡背井,到巴黎为贵族收拾行装。他于族收拾行装。他于1854年在年在巴黎巴黎开了开了以自己以自己名字名字命名的第一间皮箱店。一命名的第一间皮箱店。一个个世纪世纪之后,之后,“路易路易威登威登”成为箱成为箱包和包和皮具皮具领域的全世界第一品牌,而领域的全世界第一品牌,而且成为上流且成为上流社会社会的一个象征物。的一

4、个象征物。路易威登人物图像路易威登人物图像(1821年年8月月4日日1892年年2月月27日)日)Louis Vuitton in Paris in 1854 opened his own name the first suitcase store Louis Vuitton 路易路易威登威登 是法是法国历史上最杰出的皮件设计国历史上最杰出的皮件设计大师之一。大师之一。于于1854年在巴黎年在巴黎开了以自己名字命名的第一开了以自己名字命名的第一间皮箱店。间皮箱店。一个世纪之后,一个世纪之后,路易路易威登成为皮箱与皮件领威登成为皮箱与皮件领域数一数二的品牌,并且成域数一数二的品牌,并且成为上流社

5、会的一个象征物。为上流社会的一个象征物。如今路易如今路易威登这一品牌已经威登这一品牌已经不仅限于设计和出售高档不仅限于设计和出售高档皮皮具具和箱包,而是成为涉足时和箱包,而是成为涉足时装、饰物、皮鞋、箱包、珠装、饰物、皮鞋、箱包、珠宝、手表、宝、手表、 传媒、名酒等领传媒、名酒等领域的巨型潮流指标。域的巨型潮流指标。The three main characteristics of LV bags(LV皮包的三个主要特性皮包的三个主要特性)NO.1 防水耐火历久弥新防水耐火历久弥新Louis Vuittons waterproof, fireproof legend(防水、耐防水、耐火火),

6、the true extent is difficult to pursue, but it is not leather, or other ordinary leather, but by using a painting, called Canvas, canvas material, plus a layer of waterproof PVC, its really Bag timeless, easy to wear.(路易威登的防水、耐火传说,真实程度难路易威登的防水、耐火传说,真实程度难以追究,但它不用以追究,但它不用皮革皮革或其它普通皮料,而是采用一种油或其它普通皮料,而是采

7、用一种油画用、名为画用、名为Canvas的帆布物料,外加一层防水的的帆布物料,外加一层防水的PVC,的确让它的皮包历久弥新,不易磨损。的确让它的皮包历久弥新,不易磨损。)Talk about the trend of the past talk about the classic Louis Vuitton, has finally changed the style of recent years .(过去只讲经典不谈潮流的路易威登,近年来终于一改作风。过去只讲经典不谈潮流的路易威登,近年来终于一改作风。1996年,为庆祝年,为庆祝Monogram系列一百周年纪念,邀请七位时尚系列一百周年纪

8、念,邀请七位时尚设计师设计限量款式,在全球掀起疯狂的收集热潮,让路易威设计师设计限量款式,在全球掀起疯狂的收集热潮,让路易威登体会到潮流也有伟大之处。登体会到潮流也有伟大之处。1998年,路易威登破天荒地找了年,路易威登破天荒地找了美国设计师美国设计师MarcJacobs加盟,设计加盟,设计Vernis系列,甚至接着开系列,甚至接着开发了过去从未有过的服装系列,除了皮箱、皮件和时装外,求发了过去从未有过的服装系列,除了皮箱、皮件和时装外,求新求变的百年老店路易威登也将脚步跨入其他时尚领域。新求变的百年老店路易威登也将脚步跨入其他时尚领域。)NO.2Fusion of classical & s

9、tylish(古典古典&时尚的融合)时尚的融合)NO.3Craftsmanship(精湛工艺精湛工艺)Louis Vuitton is not just a fad fashion brand, has become a century classic, the key reason is to allow consumers to enjoy the noble-like quality.(路易威登不只是一时流行路易威登不只是一时流行的时尚名牌,之所以能成为百年经典,关键原因在于让消费者享的时尚名牌,之所以能成为百年经典,关键原因在于让消费者享用贵族般的品质。用贵族般的品质。路易威登之子乔治

10、威登创造著名的路易威登之子乔治威登创造著名的Monogram系列,其主要的轻系列,其主要的轻巧帆布,制作过程非常繁复,必须加上一层防水的氯化乙烯巧帆布,制作过程非常繁复,必须加上一层防水的氯化乙烯(PVC)后,印上标准图案,再经过压纹,才告完成,此款帆布有极佳的后,印上标准图案,再经过压纹,才告完成,此款帆布有极佳的耐压和耐磨韧性,保证长久不变形、不褪色,而且花纹完整无缺,耐压和耐磨韧性,保证长久不变形、不褪色,而且花纹完整无缺,几乎所有的基本款都是以此款帆布材质,加以设计发挥成不同的几乎所有的基本款都是以此款帆布材质,加以设计发挥成不同的皮件用途。皮件用途。)Monogram canvas

11、“is the first Louis Vuitton LV faces, but also its mirror image of the eternal。(。(字母组合帆字母组合帆布布”是是LV路易路易威登的第一张面威登的第一张面 孔,也是它永恒的镜像孔,也是它永恒的镜像)Exactly a century later, India has “LV” symbol of this unique pattern of monogram canvas bag, along with the rich design of the legendary and Athens become a fas

12、hion classic(整整一个世纪过去了,印有整整一个世纪过去了,印有“LV”标志标志这一独特图案的交织字母帆布包,伴随着丰富的这一独特图案的交织字母帆布包,伴随着丰富的传奇色彩和雅典的设计而成为时尚之经典传奇色彩和雅典的设计而成为时尚之经典 )To celebrate the 100th anniversary logo monogram, Louis Vuittons president Shengkasili (Yves Carcelle) after 3 years of consideration, decided to invite seven famous avant-gar

13、de designer to design the logo monogram new style bags (.交交织字母标志的箱包新款式织字母标志的箱包新款式 )。)。 7 designer is: 阿泽蒂纳阿阿泽蒂纳阿 Leia (Azzedine Alaia), Morrow Blahnik (Manolo Blahnik), Romeo Geely (Romeo Gigli), 赫尔穆特朗赫尔穆特朗 (Helmut Lang) , Isaac Mizrahi (lsaac Mizrahi), Sybilla (Sybilla) and 维维安威斯维维安威斯 Westwood (Viv

14、ienne Westwood).LV箱包箱包Hundred and fifty years of Louis Vuitton brand has always been to advocate refined, quality, and comfortable “travel philosophy ”, as the starting basis for the design . . Louis Vuitton (LouisVuitton) the name has spread throughout Europe as the most travel goods Exquisite symb

15、ol.(路易路易威登品牌一百五十年来一直把威登品牌一百五十年来一直把崇尚崇尚精致、品质、舒适精致、品质、舒适的的“旅行哲学旅行哲学”,作为设计的出,作为设计的出发基础发基础路易路易威登威登(LouisVuitton)这个名字现已这个名字现已传遍欧洲,传遍欧洲,成为旅行用品最精致的象征成为旅行用品最精致的象征。 )LV旅行袋旅行袋LV as a luxury fashion, especially by the upper class successful women of all ages. So LV products in advertising time for the fashion

16、sense of successful women as the main spokesperson. Below we show you what LV is some poster.LV bags show femininity, the performance of female fashion, noble, elegant side. A LV bag can affect thousands of womens heart!NOW!Please enjoy our fashion show scene LV bag。Leather travel(旅行皮件)When the feel

17、ing of change, new ideas will emerge: so tourism has emerged. Luggage is an indispensable necessity for each traveler, even if only an insight of the patent, and sometimes can make a small suitcase Imagination gallop, and the illusion of infinity to the other party is often an important factor in to

18、urism. Louis Vuitton Kingdom hundred and fifty years of development, simple design that evoke memories, breaking barriers, barriers that the dream is more appropriate, encouraging the boundless imagination, the two attractive elements of Louis Vuitton : Quality with the traditional technology, and c

19、hanging the face of the world to make the appropriate changes.Leather travelSoft leather(柔软皮袋)柔软皮袋)Louis Vuitton leather bags each with every moment of our lives to express our enthusiasm, aspirations and needs, reflecting the social and professional status. With the changing times, Louis Vuitton is

20、 both a member of the family, but also many prominent people willing to adopt the centuries of quality luggage, while thousands of unknown beloved by todays welcome. For customers in terms of history, Monogram canvas has gone beyond the personal status symbol, a guarantee of exceptional quality.Soft

21、 leatherImagination led(想象力主导)想象力主导)Louis Vuitton counterfeit goods company and the market maker firm against Fortunately, Louis Vuitton, the best weapon produced is known for innovation, driven by imagination, who will then copy behind. Until today, this philosophy is still the Louis Vuitton mark.

22、1867, the World Exposition in Paris, Louis Vuitton and so fifty-two thousand two hundred exhibitors get the award. For travelers with insight, the Louis Vuittons most influential, prominent people from the community very much appreciate their production.Imagination ledMonogram帆布帆布The new series of s

23、oft and light in different shapes and sizes and different functions, with the leisure culture of modern society, the new generation to grow debut, Monogram canvas of ever-changing blend of elegant style and the characteristics of evergreen, making it even today by the Campaign Outdoor activities, we

24、ekend travel as well as by the long journey everyday. At the same time, the traditional collectors of treasures become the trunk, a large number of precious suitcase was placed in the home, just like wandering back to their homes as the last, today, the line of these precious boxes are still a dream

25、 to add inspiration.Monogram帆布帆布Superflat Monogram Interpretation of the classic Monogram canvas is more fashionable than ever before, saving a large number of ladies at the daily consumption of other ornaments in order to get a Monogram, Monogram glance the quality of products, the unique characteristics of the brand, small leather boutique, Hand bags, enclosed belt and handles the leather bags, luggage and the rival firm.Superflat Monogram

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