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1、精选优质文档-倾情为你奉上Conclusion:Lets usually dont often contact the practice of classs material needs have a partial understanding.With the increasing development of society, peoples ideological progress, thinking more active, the material and spiritual demand is growing.This survey is about the theme of th
2、e body is plump elderly clothing.Everyone has a heart of beauty, and clothing is used for packaging, we must increase our outer beauty products.For love beautiful young and us that these college students, fashionable, fashion is a kind of inevitable trend.However, for the elderly, they may focus is
3、not on the dress.Therefore, combining with the investigation, the elderly, especially the body is plump elderly, generally dont too care about oneself dress, at most is to require their own comfortable clothing fabrics, size is right, but not too pay attention to whether popular or whether collocati
4、on. In fact, according to the survey, only a few old people on the dress is exquisite.This part of the man who had two characteristics: first, belongs to the relatively affluent economy, children without the burden of the crowd.Second, the thought is active, to accept new things faster, just in time
5、 to keep up with the trend of social development.This part of the population generally will visit some brand shop, according to the survey has the following several kinds of popular brand: li hong international, this brand of clothing is given priority to with mature women, it in a suitable style, r
6、ich color, novel style and welcome by consumers.Posture is more obese seniors can accept the dress code number is complete, is the cause of brand is suitable for all ages people.Also, Elaine sail, it basically is given priority to with pure natural cotton, hemp, silk fabrics, also combined with the
7、characteristics of Oriental female element, not only elegant, also pay more attention to the durability of a dress, give a person a kind of intellectual beauty.Part of the reason why the elderly choose this brand is because of its comfortable fabrics as well as that of a traditional beauty.Besides,
8、there are auspicious, hemp, peach flowers blooming, ShangJu seven colors, xiaolian, shield cuckoo, and home and heng and similar brand more popular.There are still some old people would go to the tailor shop to build their own clothes, or the children help to purchase, and most older people generall
9、y choose some cheaper shop to buy a new coat.Because the body is fat, general relatively difficult when buying clothes.According to the survey, the part of the old people prefer plain clothes color, but for some clothes with floral also is interested in, their demands are mostly loose comfortable gi
10、ve priority to.They are not the pursuit of unique individual character, the unity of the popularization of style can also be accepted.For leather fabrics or jeans clothing generally is beyond the scope of their thinking, for too tight or too revealing clothes.For China, the traditional predominantly
11、 small clothing sales in the clothing market, the heavyweight consumer groups a garment is hard to find the situation more difficult.Although clothing market has become increasingly saturated, but thats not for all in the field of clothing, such as todays market is very difficult to buy fashionable
12、big sizes.Improvement of living standards over the years, the high head and population and rich nutrition of overweight people in rapid growth, these people often face difficulty is a lot of money in hand but dont know where to go to buy your own clothes, these data suggest that clothing consumption
13、 in fertilizer increase rapidly. Development view, the current domestic population population age trend of obesity is more and more serious, in this market has not yet been thoroughly before, we need to seize the moment, started the brand, believe it either for the pursuit of fashion and personality
14、 of fat people, was for the pioneers of the industry, is a benefit to the enterprise.According to above investigation, I set after discussion, in order to adapt now the figure is fat the needs of elderly and should be launched on the market a number of moderate price, material, color soft, comfortab
15、le size slants big, style, generous, simple style of clothing.That is made by our group for the market research report.This practice allows us to have a further understanding of the clothing market, also exercise our ability of communication and the collective cooperation.But through this practice a
16、lso let us feel my own shortcomings, for the defective part, we will do further improvement, we should try to be the best.结论：这次的实践让我们对平时不常接触的阶层的物质需求有了部分的认识。随着社会的日益发展，人们的思想不断进步，思维更加活跃，对物质层面和精神层面的需求都在不断增长。这次调查的主题是关于体态较丰满的老年人服装。人人都有一颗爱美之心，而服装就是用来包装我们，使我们增加外在美的必须品。对于爱美的年轻人以及我们这些大学生而言，追赶潮流，追求时尚是一种必然趋势。然而
17、，对于老年人来说，他们关注的重点可能就不在服装上了。因此，结合调查来说，老年人，特别是体态较丰满的老年人，一般不太在意自己的穿着，他们至多是要求自己的衣服面料舒适，大小合适，而不会太讲究是否流行或是否搭配。实际上，根据调查，只有少数老年人在穿衣打扮上比较讲究。这部分人有两个特点：一、属于经济上比较宽裕的，没有儿女负担的人群。二、思想上比较活跃，接受新事物比较快，可以及时跟上社会发展趋势的人群。这部分人群一般会光顾一些品牌店，根据调查有以下几种牌子比较受欢迎：李红国际，这个牌子的服装以成熟女性为主，它以适宜的风格、丰富的色彩、新颖的款式而深受消费者欢迎。体态较为肥胖的老年人比较可以接受这个品牌的
18、原因是服装码数齐全，适宜各个年龄段人群。还有就是，伊莲帆登，它主要以纯天然的棉、麻、丝面料为主，还结合了东方女性的特色元素，不仅款式优雅，还更注重穿着的耐用性，给人一种知性美。部分老年人之所以选择这个品牌也是因为它舒适的面料以及那一种传统的美。除此之外，还有吉祥斋、七色麻、桃花儿开、尚菊、孝廉、盾鹃、和家缘、恒源祥等类似品牌比较受欢迎。现在还有部分老年人会去裁缝店订做自己的衣服，或是儿女帮忙购置，而大部分的老年人一般选择在一些较廉价的小店购置新衣。因为体态较胖，一般购买衣服时相对困难。根据调查结果显示，这一部分老年人比较喜欢颜色偏素的衣服，但对一些带有碎花的衣服也较感兴趣，他们的要求大多是以舒
19、适宽松为主。他们不追求独特个性，大众化的统一风格同样可以接受。对于皮革面料或是牛仔面料的衣服一般都不在他们的考虑范围内，对于过紧或是过露的衣服也同样如此。对于中国这个传统的以中小号服装销售为主的服装市场来说，“重量级”消费群体一衣难求现状更显棘手。服装市场虽然日趋饱和，但那不是针对所有服装领域的，比如说现今的商场很难买到时尚的大码服装。这几年生活水平的提高，高个头人群和营养丰富的超重人群在飞速增长，这些人经常面临的困难就是手里拿着很多的钱却不知道去哪里能够买到自己的衣服，由此可知加肥加大的服装消费需求在迅猛提升。就目前的国内人口发展状况看来，人口肥胖的低龄化趋势越来越严重，在这个市场还未被彻底瓜分之前，我们亟需把握时机，打响品牌，相信这不管是对于追求时尚个性的胖人，还是对于这一行业的开拓者来说，都是一种利人利己的事业。针对以上调查，我组经讨论后得出，为适应现在这些身材较肥胖的老年人的需求，市场上应该推出一批价格适中、材质舒适、颜色温和、码数偏大、样式大方、款式简单的服装。以上就是我们小组针对这次市场调查所作出的报告。这次实践让我们对服装市场有了进一步的认识，也锻炼了我们的交际以及集体合作的能力。但通过这次实践也让我们感受到了自己的不足，对于欠缺的部分，今后我们会做进一步改进，争取做到最佳。专心-专注-专业