精品最新BEC商务英语常用商务谈判.doc

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1、最新BEC商务英语常用商务谈判为了让大家更好的准备商务英语BEC考试,小编给大家整理了BEC商务英语常用商务谈判,下面小编就和大家分享,来欣赏一下吧。BEC商务英语常用商务谈判:商务谈判实例(一)Dan Smith是一位美国的健身用品经销商,此次是Robert Liu回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思他肯定是沙场老将,自己绝不可掉以轻心。双方回过招如下:D: Id like to get the ball rolling(开始)by talking about prices.R: Shoot.(洗耳恭听)Id be happy to

2、 answer any questions you may have.D: Your products are very good. But Im a little worried about the prices youre asking.R: You think we about be asking for more?(laughs)D: (chuckles莞尔) Thats not exactly what I had in mind. I know your research costs are high, but what Id like is a 25% discount.R: T

3、hat seems to be a little high, Mr. Smith. I dont know how we can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future businessvolume sales(大笔交易)that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?R: Yes, but its hard to see how you can

4、place such large orders. How could you turn over(销磬)so many? (pause) Wed need a guarantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can

5、 discuss this further.BEC商务英语常用商务谈判:商务谈判实例(二)Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:R: Even with volume sales, our coats for the Exec-U-Ciser wont go down much.D: Just what are you proposing?R: We could take a cut(降低)on the price. But

6、 25% would slash our profit margin(毛利率).We suggest a compromise10%.D: Thats a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?R: I dont think I can change it right now. Why dont we talk again tomorrow?D: Sure. I must talk to my office anyway. I hope we can find some co

7、mmon ground(共同信念)on this.NEXT DAYD: Robert, Ive been instructed to reject the numbers you proposed; but we can try to come up with some thing else.R: I hope so, Dan. My instructions are to negotiate hard on this dealbut Im try very hard to reach some middle ground(互相妥协).D: I understand. We propose a

8、 structured deal(阶段式和约). For the first six months, we get a discount of 20%, and the next six months we get 15%.R: Dan, I cant bring those numbers back to my officetheyll turn it down flat(打回票).D: Then youll have to think of something better, Robert.BEC商务英语常用商务谈判:商务谈判实例(三)Dan上回提议前半年给他们二成折扣,后半年再降为一成半

9、,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?请看下面分解:R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?D: Thats a lot to sell, with very low profit margins.R: Its about the best we can do, Dan. (pause) We need to hamme

10、r something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)D: (smiles) O.K., 17% the first six months, 14% for the second?!R: Good. Lets iron out(解决)the remaining details. When do you want to take delivery(取货)?D: Wed like you to execute the first

11、 order by the 31st.R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.D: Right. We couldnt handle much larger shipments.R: Fine. But Id prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon - I cant guarantee 1500.

12、D: I can agree to that. Well, if theres nothing else, I think weve settled everything.R: Dan, this deal promises big returns(赚大钱)for both sides. Lets hope its the beginning of a long and prosperous relationship.如何零基础备考BEC高级 零基础考BEC高级需要准备什么教材,如何零基础备考BEC高级,今天小编给大家带来了零基 备考BEC需要多长时间? 该如何备考bec,备考BEC需要多长时间?今天小编给大家带来了备考BEC需要多长时间?希望 2020年bec中级适合什么人考 2020年bec中级适合什么人考?这是考生很关心问题,今天小编给大家带来了2020年bec中级 2020年下半年bec可以直接考中级吗 2020年下半年bec可以直接考中级吗?这是考生很关心问题,今天小编给大家带来了2020年be 第 5 页 共 5 页

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