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1、【精品文档】如有侵权，请联系网站删除，仅供学习与交流XX房地产看房通道包装方案20150425.精品文档.银河世纪看房通道包装方案目 录方案思路位置模块包装位置围挡方案方案组合及时间费用预算一、方案思路本次银河世纪看房通道的包装，主要基于以下思路和目的：u 包装目前尘土飞扬的施工环境；u 隔离可展示区域与施工区域；u 服务于项目的日常销售；u 为来访客户营造仪式感、尊重感和迎接感；u 增添项目喜庆气氛；u 辅助置业顾问对于来访客户的销售说讲；u 营销项目的形象；u 为置业者营造一种内心安全感。二、位置模块银河世纪看房通道各待包装位置如下图所示：（全长约1.5千米）H编号位置描述功能描述实拍照片
2、A主入口环境迎宾、仪式感、开盘气氛、销售气氛暂无B两边围挡产品形象展示、信息喉舌暂无C两边围挡底角部分植被美化、鲜花美化暂无D拐角位置产品信息展示、线路引导暂无E拐角位置产品信息展示、线路引导暂无F拐角位置产品信息展示、线路引导暂无G停车场停车、路线引导暂无H步行参观区环境产品信息展示、引导暂无表1 待包装位置清单三、 包装位置根据项目情况，结合目前各种主流、常见的包装手段，借鉴部分新兴、新颖的包装创意，本次看房通道包装的可选方式库如下：编号方式描述1围挡角钢焊接镀锌铁皮蒙面固定式大牌围挡，喷绘画面2挂墙牌轻型方管焊接挂墙式中小型广告牌，喷绘画面3落地牌入土立柱落地式中小型广告牌，喷绘画面4小
3、型盆花鲜花，开花，橡胶质简易花盆，小型5大型盘花开花或不开花绿色植物，陶盆 ，大型，点缀摆放6假花花篮大型假花，竹编花篮，大型，成列摆放7道旗电杆电杆，道旗广告载体8临时绿化入土绿化，草皮、灌木为主，无乔木或仅为辅9永久绿化依规划、景观设计图，永久性绿化10导示牌按既有VI体系，以功能为主，形象为辅11道旗以概念性内容为主，服务于下一阶段营销主题12保安迎宾，导车，形象，服务展示，安全提示13龙门架长久性使用，可用做停车场停车顶棚或看房通道大门14乔木包裹于乔木树干处包裹金布，1m左右高度15石雕石雕，喷绘或做花盆16悬挂装饰对联、彩条、灯笼、中国结、塑料假花、花篮17拱门自充气式红色拱门，形
4、象展示18气柱彩色动态气柱19横幅、条幅金色，或者红色背景，概念性文字20喷绘包装通道两旁的围挡四、 围挡方案 根据项目情况，结合目前围挡的常见做法，有以下可选方式：编号材料图片报价140角钢焊方笼；板面龙骨30*30镀锌方管；板面0.4厚的镀锌板；160元/2100*200方钢；板面龙骨30*30镀锌方管；板面0.4厚的镀锌板；160元/3PVC挡板2.2米高140元/米4彩钢围挡2.5米高180元/米围挡喷绘设计画面顺序按照项目配套的优势进行排列，最强有力的优势放在第一张，依次排列，如下表：顺序卖点功能第1132万方纯豪宅社区，贵州唯一纯豪宅区，圈层生活第2新城都心，静而不远消除置业者偏远
5、的感觉第3轻轨规划，纵横交通，通达城央交通网络发达，出行方便第4三湖之上，天然氧吧养生的好地方第570%绿地率，生态健康城说明植被多，环境优美第60.5超低容积率，最佳宜居容积率低，私密性强第7天赐元宝山，风水福地强调项目的风水，给置业者信心第8水景豪宅，超大赠送赠送面积大，水系丰富第9北大教育，与国际同轨教育唯一性，给孩子提供好的教育第10戴德梁行物业，顶尖人性服务世纪物业顾问，值得信赖第11唯一天阶温泉，礼遇贵族贵族生活配套第12贵州唯一亚健康康复中心人性化健康配套第13海尔智能家居，智能生活一步到位智能生活，便捷性第14儿童游乐园，孩子专享天堂孩子沟通能力的培养第15晨练公园，健康快人一
6、步老人休闲天堂第165公里18道景色，出门即旅游胜地家门口的旅游胜地第17琴棋书画院，休闲永不落幕为爱好者提供休闲场所第18欧美风情，完美演绎建筑风格展现第19上百名仕，巨贾入驻烘托气氛五、方案组合针对此次银河世纪看房通道中的包装部位，利用上述20项可用包装手段，现给出如下三个建议包装方案：方案一位置模块包装模块A4+12+13+15B1+4+7+11+20C4D10E10F10G9+10+11+12+15H1+9+10+12+20详述主入口环境以龙门架为门，龙门架以花缠绕，入口两边石雕花盆为主，彰显气势，营造迎宾气氛，两边各1名保安迎宾、导车。两边围挡两边围挡以喷绘覆盖，顶部以鲜花条或者假花
7、条点缀，营造出喜庆气氛，尽量以假花为主，两边相距50米设置道旗。两边围挡底部底部以鲜花或者假鲜花点缀，营造出喜庆气氛，尽量以假花为主，节约成本，容易维护拐角位置拐角位置配合围挡画面，均设置导视牌停车场停车场周边永久绿化，进入停车场路口设导视牌和1名保安泊车。停车场中间设计小喷水池，周边以花点缀。步行参观区环境步行参观区两边以喷绘大牌包装，进入步行区路口设导视牌，两边各设一个保安站亭，迎宾保安各1名。包装时间节点（预估）入口龙门架7d两边喷绘20d假花条编制4d围挡安装15d石雕、保安亭15d导视牌5天道旗杆20d停车场包装20d所有导示牌类10d方案二位置模块包装模块A4+12+17B4+7+
8、11C3+4D10E10F10G9+10+11+12H7+9+10+11+12详述主入口环境以花篮，大量小型鲜花盆，在地面上摆放成银河世纪形状，彰显气势，营造迎宾气氛，充气彩色动态型气柱，时尚动感，2名保安站岗迎宾、导车道路两边两边不以围挡包装，主要以电杆道旗为主，道路两边以盆栽花沿路摆放。道路两边底部落地式中小型广告牌，配以成造型摆放的小型鲜花盆盒拐角位置拐角位置配合围挡画面，均设置导视牌停车场停车场周边永久绿化，进入停车场路口设导视牌和1名保安泊车。周边以花盆点缀。步行参观区环境步行参观区两边以电杆道旗包装，路口位置大牌喷绘广告，进入步行区路口设导视牌，两边各设一个保安站亭，迎宾保安各1名
9、。包装时间节点（预估）入口位置10d导视牌2d道旗电杆20d停车场15d道路两边盆栽10d步行区喷绘7d小型广告4d步行区喷绘板7d方案三位置模块包装模块A12+17+19B4+7+11C3+4+10D10+14E10F10G9+10+11+12H7+9+10+11+12详述主入口环境充气拱门配上金色条幅，2名保安站岗迎宾、导车道路两边主要以电杆道旗为主两边道路底部落地式中小型广告牌，盆栽花拐角位置导视牌停车场停车场周边永久绿化，进入停车场路口设导视牌和1名保安泊车。周边以花盆点缀。步行参观区环境步行参观区两边以电杆道旗包装，路口位置大牌喷绘广告，进入步行区路口设导视牌，两边各设一个保安站亭，
10、迎宾保安各1名。包装时间节点（预估）入口位置7d导视牌2d道旗电杆20d停车场15d道路两边盆栽10d步行区喷绘7d小型广告4d步行区喷绘板7d六、 费用预算方案一最低预算费用材料规格数量单价总价小假花盆栽长宽0.18米1700010元/盆170000龙门架215000元/个30000石雕花盆高2米以上48000元/个32000方钢围挡高4米，宽3米1000160元/1920000围挡喷绘高4米，宽3米100013元/156000导视牌6500元/个3000灯杆高10m60750元/根45000绿化草皮12元/共计2356000注：所有费用均来自淘宝报价，仅供参考，最终以实际支出费用为准，所有
11、费用不含人工；方案二：最低预算费用在方案一的基础上减去两个龙门架的费用，在2320000元左右；方案三：最低预算在方案一的基础上减去围挡、围挡喷、龙门架，费用在300000元左右。以上所有报价均来源于网络咨询报价，最终以实际支出费用为准，方案仅做参考！银河世纪策划部2015年4月25日（英文版 ） easily blame, to prevent the broken window effect. Supervise the leading cadres to play an exemplary role, take the lead in the strict implementation
12、of the and , lead to safeguard the solemnity and authority of the party discipline, ensure that the party discipline and the laws and regulations for implementation in place. Throughout the discipline in the daily supervision and management, strengthen supervision and inspection, from the thorough i
13、nvestigation of violations of discipline behavior. Strengthen to key areas, key departments and key projects as well as the masses reflect the concentration of the units and departments for supervision. - strengthening supervision, discipline inspection and supervision of cadres to set an example fo
14、r compliance with the and is a man must be hexyl, blacksmith needs its own hardware. Discipline inspection organs as the executor of the party discipline, and supervisor of the defenders, for its supervision must be more strictly, discipline inspection and supervision of cadres to firmly establish t
15、he awareness of Party Constitution, sense of discipline and rules consciousness, politics loyalty, sense obey. Action speak Ji Ordinance to set an example of the regulations of the rule of law, strengthen supervision and accept the supervision of the firmness and consciousness, do comply with and .
16、To firmly establish the discipline must first be disciplined, the supervisor will be subject to the supervision of concept, and consciously safeguard and implement party compasses party, take the lead in practicing three strict real strict, so loyal, clean, play. To be good at learning, the Constitu
17、tion and the as morality, politics and brought to fruition; to implement , do not want to, dare not, not with disciplinary ruler to supervision; to discipline a ruler, often the control inspection, and consciously in the ideological red line to draw the row Ming Good accumulation is indeed the botto
18、m line, so that the heart has fear, said to have quit, the line has ended. Attached: indifferent to heart, calmly to the table in our life, there are many unpredictable things will happen, some good, some bad things, we cannot control is powerless to stop, but with time, you will find in life someti
19、mes turns out to be not good, some bad things finally turned out to be a good thing, but then we muddy however did not know, this is the life teach us things. 1, life can be complex, can also be simple. Want simple life of precipitation, to have enough time to reflect, to make Become more perfect. L
20、ife is the most important thing is not to win, but the struggle; not to have conquered, but to have fought well. 2, the plain is the background of life. Live a plain life, give up on themselves is not a coward, but the wise answers; not disillusioned after the heart, such as ashes, but experience th
21、e storm after the enlightenment; not unrewarding perfunctorily, but calm attitude of life of unrestrained self-confidence. Plain living, there is no noise noisy, no earthly troubles, more did not fill in the discontent of desire, some just a calm, a calm. 3, memory of heart will not good things to e
22、rase the, life is a When no movie, pain is a beginning, the struggle is a kind of process, death is a kind of ending. Give up this giving up is the helpless, do not give up the abandoned, do not give up this giving up is ignorance, do not give up should not give up is persistent. 4, a thing figured
23、is heaven, think impassability is hell. Since the living, to live better. Sometimes we because of too narrow-minded, too care around the chores and penny wise and pound foolish, not worth the candle. Some things to attract trouble and worry, completely depends on how we look at and deal with it. Don
24、t always take everything back to things, and dont get into a blind alley, dont want to face, dont be narrow-minded. Poke to care, is a kind of open-minded, a free and easy. 5, I am not afraid of others behind me a knife, I afraid to look back and see stab me, is my intention to treat people; I am no
25、t afraid of the truth to tell the best friend, Im afraid he turned to it as a joke to tell dont 6, when we are in a positive frame of mind, you will find many good things; and when we are in a negative state of mind, you will find many depressed things; life happy and worry, all is you of life attit
26、ude, optimistic, good luck; loss of sink, Eritrea company. When you are in adversity, may wish to change a point of view to think everything over to the good Think, because good mentality decided the fate of the! 7, people are tired, rest; heart tired, calm. Grow up, mature, this society read. Tired
27、 and sad, squat down, to their a hug. Because the world no one can sympathize with you, have mercy on you. You cry, tears is your own; you pain, no one can understand. Then you only tears to smile. 8, each people have youth,Each youth are a story, the life of the world never gets easier, I want what
28、, wish the world all know, as has been the same; now want anything, for fear that others know, or like to lose the same. 9, the heart move, everything in the world is followed by birth, Rangrang, important thing is often the most difficult to open ones mouth, because words will reduce its importance
29、; to let strangers people care about your life in the good things, the original is not easy 10, do not blame, do not laugh at who, also dont envy who. Like a person is a kind of feeling, not like a person is true. The truth is easy to explain, I feel Is unspeakable. The best travel life is that you
30、in a strange place found a long lost touched. 11, happy life not in the bustling in, and in the peace of mind; no matter how many grievances, how uncomfortable, and ultimately to heal themselves or their own, others may got you to comfort, but never know your heart is how wanjianchuanxin. 12, maam,
31、like a movie, learn to appreciate, learn to be grateful, learn tolerance, and goodness, helping others. Instead of accusing the society, as into one; and an exception is better to give than to what 13, dont envy him A sum of, dont lose your life and the life, respectively is: the former is a we expe
32、rienced cannot escape in a day finally will last minute, while the latter is our persistent, we want to cherish the memory of those people and things. 14, learn to smile, learn to strong, the world you know so many people, so many people and you are, you cannot change also cant let everyone like you
33、, so also do not want to do. Life is too short to go crazy to love to go to waste, to chase the dream to regret. 15, when temper, a blessing to go. A wounding elegant people, the key is to control their own emotions. With the mouth is the most stupid behavior. A control negative emotions than a can
34、take a city more powerful water flow slow, language is expensive. People spent two years of time to learn to speak, but to spend a few years time to shut up. That is a kind of ability, that is a kind of wisdom. 16, life is not perfect, sometimes, growth is not a cry, not an eyeful of tears, there is
35、 no trace of emotion, there is no gleam of hope, no desire, no action, no static, there is only one kind of downward sinking feeling, sink A murky? 6? 7? 6? 7 sink? 6? 7? 6? 7 toward the bottom of the sink. 17, in some way, do not go, you will not know the other side scenery is beautiful. To you is
36、not good, you do not mind too much, no one has an obligation to you; you learn knowledge, is you have weapons, you can start from scratch, but not unarmed; how do you treat people, does not represent how others treat you, if cannot see through this point, only inviting worry. 18, time is like a spon
37、ge in the water, as long as you are willing to squeeze, the total water is still there. Every life, after the ups and downs The best test of live, to life, survival and continuation, do not stop the struggle in the joys and sorrows of life on the road, so that different soul to bear life beat, accep
38、tance of suffering. 19, indifferent to heart, calmly in table, elegant and comfortable life, do not take what is so important. The pursuit will be disappointed; to be alive, you will have trouble. Life is the most afraid of what all want to care about, but also what all grasp is not firm, without sc
39、enery, separated populations, such as not to desire, all docked in the fate of the end. Why is too rigid, the natural, to go stay not to live, let go of obsession, revel is 20, if the fate of the broken Hopes of sailing, please dont despair, the coast is still, if the fate of the withered petals of
40、the beautiful, please do not sink, the spring is still, life will always be endless trouble, please dont helpless, because they are still alive, is still a dream, the sun still, we still. Lost, keep memories; to get, must work to; but the most important is good to cherish their own. 21, life, select
41、 the complex, is to choose the pain; choose a simple, is choose to be happy. The complex world like aSignificance of pride. Hope is the ornate palace, outside people admiring the magnificent, living in the deep knowledge of living it to pay the price. Simple world as a simple log cabin outside ridic
42、uled shabby, the heart is willing to go live to know the joy. Suffering and joy is their own choice. 22, learn how to use a single powerful heart, let the past be the past, let the future come. Life is really the end of the end of an eagle is flying wings, life is constantly pursuit. Dont miss to re
43、gret, dont wait for old just miss. Time to return, seize every moment, again painstakingly again tired also Those struggling to fly. 23, life could not Yimapingchuan, even flat pavement, inevitably there will be a few pieces of roadblocks. Some of the rocks around the past, while others have to move
44、 it out. Just move others put the stone is very easy, because the stone from the appearance we can discern; difficult to myself to move away the heart of stone head. Leave time to spend with her, often reflect my heart, so as to remove your heart of stone. 24, everything does not have to be demandin
45、g, come to, everything does not have to care about, over the past; failing to do not frown, laugh it laugh. Results Dont demand, do to; life is a simple, calm and peaceful. Always not to choose their own path and regret, life is like a train, the scenery and then the United States will retreat, the
46、passage of time and encounter will eventually drifting further and further away, before is always himself. 25, everyone has a weakness, weakness is true humanity. That has no weakness, a shallow person. That people think there is no weakness, mostly false. Life has shortcomings, there are shortcomings is the real life. That no one regret, or childish or numbness or Self deception. It is in tolerance of weakness and so on to accept, people live happily.Hello, everyone! I am a party member. The title of my speech is: stud