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1、精选优质文档-倾情为你奉上英文商务谈判常用语在双方谈判的过程中,一定要注意倾听对方的发言,如果对对方的观点表示了解,可以说: I see what you mean. (我明白您的意思。) 如果表示赞成,可以说: Thats a good idea. (是个好主意。) 或者说: I agree with you. (我赞成。)如果是有条件地接受,可以用on the condition that这个句型,例如: We accept your proposal, on the condition that you order 20,000 units. (如果您订2万台,我们会接受您的建议。 )在
2、与外商,尤其是欧美国家的商人谈判时,如果有不同意见,最好坦白地提出来而不要拐弯抹角,比如,表示无法赞同对方的意见时,可以说: I dont think thats a good idea. (我不认为那是个好主意。) 或者 Frankly, we cant agree with your proposal. (坦白地讲,我无法同意您的提案。)如果是拒绝,可以说: Were not prepared to accept your proposal at this time. (我们这一次不准备接受你们的建议。)有时,还要讲明拒绝的理由,如 To be quite honest, we dont
3、believe this product will sell very well in China. (说老实话,我们不相信这种产品在中国会卖得好。)谈判期间,由於言语沟通问题,出现误解也是在所难免的:可能是对方误解了你,也可能是你误解了对方。在这两种情况出现後,你可以说: No, Im afraid you misunderstood me. What I was trying to say was (不,恐怕你误解了。我想说的是) 或者说: Oh, Im sorry, I misunderstood you. Then I go along with you. (哦,对不起,我误解你了。那
4、样的话,我同意你的观点。 )总之不管你说什么,你最终的目的就是要促成一笔生意。即使不成,也要以善意对待对方,也许你以后还有机会,生意不成人情在,你说对吗?价格谈判常用句型商谈价格是买卖之间很重要的一环。商品的价值往往同商品的本质关系密切。当要强调出口商品的品质以使交易达到理想的价格时,我们可以说:This one is very good for 10 US dollars.(这东西绝对值10美元。)或These are slightly higher in price, but their superior quality makes them more valuable than the
5、less expensive ones.(这些货价稍微高了一点,但其优异的品质,使它们比那些便宜的货,更有价值。) 在谈到商品价格便宜时,买方切忌使用cheap这个词,因为在西方人看来,它意味着商品是由廉价劳工(cheap labor)制造出来的廉价商品。应尽量使用reasonable这个形容词。如:The price is quite reasonable.(这价格相当合理。)讨价还价的结果是双方做出的让步。在最后让步时可说:The best compromise we can make is (我们能做出的最大让步是)或者This is the lowest possible price.
6、(这已是最低价格。),然后坚定不移,否则,如果让步太过分,就可能造成卖方的损失。1.Lets get down to business, shall we?让我们开始谈生意好吗?2.Id like to tell you what I think about that.我想告诉你我的一些想法。3.Are those prices FOB or CIF?这些价格是船上交货价还是运费及保险费在内价?4.Are these prices wholesale or retail?这些价格是批发价还是零售价?5.Thats too high.价钱太高了。6.Oh, no, this is the low
7、est price.噢,不,这是最低价。7.Let us have your rock-bottom price.我们给你低价。8.Whats the price range?价格范围是多少?9.They start at one hundred and fifty yuan and go up to two hundred yuan.它们以150元起价,至多到200元。10.The price is quite reasonable.这价格相当合理。11.The price is unreasonable.这价格高得不合理。12.Can you make it a little cheape
8、r?=Can you come down a little?=Can you reduce the price?你能不能算便宜一点?13.That sounds very impressive.那似乎非常好。14.That sounds reasonable.那似乎非常好。15.Id like to hear your ideas on我想听听你关于的看法。16.Youre offering us this product at 1800 yuan per unit-is that right?你提供我们的这种产品报价是每台1800元吗,对吗?17.Wed appreciate it if y
9、ou could sell it to us for 1350 yuan per unit.如果你能以每台1350元的价格卖给我们,我们将不胜感激。18.Taking the qulity into consideration, I think the price is reasonable.考虑到产品质量,我认为价格是合理的。19.Theres one problem to be mentioned.有一个问题要提出来。20.The price we quoted is quite good for your country.我们报的价格相当适合贵国。21.The price you quo
10、ted is a little stiff for exporting.你报的价格对于出口而言,有点偏高。22.Your price is 15% higher than that of last year.你们的价格比去年的高15。23.I think you misunderstood me on this point.在这一点上我想你是误会我了。24.Were in complete agreement.我们完全同意。25.I cant make a decision at this time.我无法现在做决定。26. Its not possible for us to make an
11、y sales at this price.我们无法以这种价格销售。27.380 yuan is about as low as we can go.380元大约是我们能出的最低价格。28.Im afraid I cant agree with you there.恐怕我不能同意您出的价格。29.Your price is higher than that of other companies.你方的价格比其它公司的价格要高。30. But considering the high quality, our price is very reasonable.不过鉴于产品的优良质量,我们的价格是
12、非常合理价格谈判常用英语商谈价格是买卖之间很重要的一环。商品的价值往往同商品的本质关系密切。当要强调出口商品的品质以使交易达到理想的价格时,我们可以说:This one is very good for 10 US dollars.(这东西绝对值10美元。)或These are slightly higher in price, but their superior quality makes them more valuable than the less expensive ones.(这些货价稍微高了一点,但其优异的品质,使它们比那些便宜的货,更有价值。)在谈到商品价格便宜时,买方切忌使
13、用cheap这个词,因为在西方人看来,它意味着商品是由廉价劳工(cheap labor)制造出来的廉价商品。应尽量使用reasonable这个形容词。如:The price is quite reasonable.(这价格相当合理。)讨价还价的结果是双方做出的让步。在最后让步时可说:“The best compromise we can make is ”(我们能做出的最大让步是)或者”This is the lowest possible price.”(这已是最低价格。),然后坚定不移,否则,如果让步太过分,就可能造成卖方的损失。1.Lets get down to business, s
14、hall we?让我们开始谈生意好吗?2.Id like to tell you what I think about that.我想告诉你我的一些想法。3.Are those prices FOB or CIF?这些价格是船上交货价还是运费及保险费在内价?4.Are these prices wholesale or retail?这些价格是批发价还是零售价?5.Thats too high.价钱太高了。6.Oh, no, this is the lowest price.噢,不,这是最低价。7.Let us have your rock-bottom price.我们给你低价。8.What
15、s the price range?价格范围是多少?9.They start at one hundred and fifty yuan and go up to two hundred yuan.他们以150元起价,至多到200元。10.The price is quite reasonable.这价格相当合理。11.The price is unreasonable.这价格高得不合理。12.Can you make it a little cheaper?=Can you come down a little?=Can you reduce the price?你能不能算便宜一点?13.T
16、hat sounds very impressive.那似乎非常好。14.That sounds reasonable.那似乎非常好。15.Id like to hear your ideas on我想听听你关于的看法。16.Youre offering us this product at 1800 yuan per unit-is that right?你提供我们的这种产品报价是每台1800元吗,对吗?17.Wed appreciate it if you could sell it to us for 1350 yuan per unit.如果你能以每台1350元的价格卖给我们,我们将不
17、胜感激。18.Taking the qulity into consideration, I think the price is reasonable.考虑到产品质量,我认为价格是合理的。19.Theres one problem to be mentioned.有一个问题要提出来。20.The price we quoted is quite good for your country.我们报的价格相当适合贵国。21.The price you quoted is a little stiff for exporting.你报的价格对于出口而言,有点偏高。22.Your price is
18、15% higher than that of last year.你们的价格比去年的高15。23.I think you misunderstood me on this point.在这一点上我想你是误会我了。24.Were in complete agreement.我们完全同意。25.I cant make a decision at this time.我无法现在做决定。26. Its not possible for us to make any sales at this price.我们无法以这种价格销售。27.380 yuan is about as low as we ca
19、n go.380元大约是我们能出的最低价格。28.Im afraid I cant agree with you there.恐怕我不能同意您出的价格。29.Your price is higher than that of other companies.你方的价格比其它公司的价格要高。30. But considering the high quality, our price is very reasonable.不过鉴于产品的优良质量,我们的价格是非常合理。经典商务谈判英语实例(一)Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的
20、交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:D: Id like to get the ball rolling(开始)by talking about prices.R: Shoot.(洗耳恭听)Id be happy to answer any questions you may have.D: Your products are very good. But Im a little worried about the prices youre asking.R: You think we about be
21、asking for more?(laughs)D: (chuckles莞尔) Thats not exactly what I had in mind. I know your research costs are high, but what Id like is a 25% discount.R: That seems to be a little high, Mr. Smith. I dont know how we can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if
22、 we promise future businessvolume sales(大笔交易)that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?R: Yes, but its hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) Wed need a guarantee of future business, not just a promise.D: We said we wan
23、ted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can discuss this further经典商务谈判英语实例(二)obert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:R: Even
24、with volume sales, our coats for the Exec-U-Ciser wont go down much.D: Just what are you proposing?R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率)。We suggest a compromise10%.D: Thats a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?R
25、: I dont think I can change it right now. Why dont we talk again tomorrow?D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this. NEXT DAYD: Robert, Ive been instructed to reject the numbers you proposed; but we can try to come up with some thing else.R: I hope
26、so, Dan. My instructions are to negotiate hard on this dealbut Im try very hard to reach some middle ground(互相妥协)。D: I understand. We propose a structured deal(阶段式和约)。 For the first six months, we get a discount of 20%, and the next six months we get 15%.R: Dan, I cant bring those numbers back to my
27、 officetheyll turn it down flat(打回票)。D: Then youll have to think of something better, Robert.经典商务谈判英语实例(三)Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?请看下面分解:R: How about 15% the first six months, and the second six months at 12%, with a guaran
28、tee of 3000 units?D: Thats a lot to sell, with very low profit margins.R: Its about the best we can do, Dan. (pause) We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)D: (smiles) O.K., 17% the first six months, 14% for th
29、e second?!R: Good. Lets iron out(解决)the remaining details. When do you want to take delivery(取货)?D: Wed like you to execute the first order by the 31st.R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.D: Right. We couldnt handle much larger
30、 shipments.R: Fine. But Id prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon - I cant guarantee 1500.D: I can agree to that. Well, if theres nothing else, I think weve settled everything.R: Dan, this deal promises big returns(赚大钱)for both sides. Lets hope its the begi
31、nning of a long and prosperous relationship.商务谈判必备词汇INT (拍卖auction)寄售consignment招标invitation of tender投标submission of tender一般代理人agent总代理人general agent代理协议agency agreement累计佣金accumulative commission补偿贸易compensation trade (或抵偿贸易)compensating/compensatory trade (又叫:往返贸易) counter trade来料加工processing on
32、 giving materials来料装配assembling on provided parts独家经营/专营权exclusive right独家经营/包销/代理协议exclusivity agreement独家代理 sole agency; sole agent; exclusive agency; exclusive agent品质 quality规格 specifications原样 original sample复样 duplicate sample说明 description对等样品 countersample标准 standard type参考样品 reference sampl
33、e商品目录 catalogue封样 sealed sample宣传小册 pamphlet公差 tolerance货号 article No.花色(搭配) assortment样品 sample 5%增减 5% plus or minus代表性样品 representative sample大路货(良好平均品质)fair average quality索赔 claim争议disputes罚金条款 penalty仲裁arbitration不可抗力 force Majeure仲裁庭arbitral tribunal产地证明书certificate of origin品质检验证书 inspection certificate of quanlity重量检验证书 inspection certificate of weight (quantity)*商品检验局 *commodity inspection bureau (*.C.I.B)品质、重量检验证书 inspection certificate个数 number净重 net weight容积 capacity毛作净 gross for net体积 volume皮重 tare毛重 gross weight溢短装条款 more or less clause专心-专注-专业