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1、综合广告代理协议书LETTER OF AGREEMENT广 告 主：_ 代 理 商：_ 代理商品与效劳：_ 时间： 年 月 日合肥嘉宝传播简称代理商担任 柯达(中国) 以下称广告主“光之行销活动的广告代理须遵照下述条件：1 代理商同意向广告主提供本次行销活动的如下内容：（） 活动整体设计及筹划（） 活动主题及主要视觉形象设计（） 平面广告、电视广告创意制作（） 广告媒体的方案及投放（） 展览设计和制作的监视（） 大篷车改装的设计效果的监视（） 礼品、印刷品、卡通形象的设计与制作代理商的效劳亦将包括审核所有已刊的广告提交广告主包括核实广告面积的实际尺寸、检查已刊广告的质量及印刷广告的刊出位置、审
2、核电台及电视台的播出证明并且审核所有媒介及有关的收费单据。2代理商将按照正常广告价目表向广告主支取一切媒介费用。代理商的酬谢媒介佣金为媒介净价的17.65。代理商应将媒介佣金之外的所有媒介返还折扣全数归还广告主。广告主在其所获得之媒介净价低于代理价的 10 时广告主可自行投放广告主以获得净价为根底支付代理商媒介佣金。3代理商将向广告主支取一切由以下工作产生之费用包括制作美术稿件、制版、电脑制作、打字组合、物料、电台及电视台广告制作及艺员包括整理节目、照片、证明书及所有其它广告附属物品包括与获得个别人士名字或照片使用权的相关费用。代理商依此为其本钱另加17.65佣金计算收费。代理商将按其本钱向广
3、告主支取与出差公干、包装、运送、快递及邮电等相关的一切费用。中国的资料库4代理商亦将对经由第三如展览、摄影、电视制作及准备美术稿件的监视列为收费工程。其中涉及代理商为此消耗的所有时间本钱例如布展、车体改装、监视影片剪辑、以及核查创作美术稿件过程的所有阶段。5代理商将按照本钱向广告主提供广告草样及电视广告画面构思图。广告主假设要求更全面的广告草样及文字排版那么由代理商进展的完稿及电脑制作工作均按照收费支取。广告主可根据实际情况自行发包印刷、赠品业务代理商以净价根底收17.65作为代理佣金。6代理商未获得广告主的书面同意前不得发放任何广告亦不得在获得广告主书面同意其估计本钱前产生任何将向广告主支取
4、的费用。7广告主须于代理商收费单据发出日起计30天内付予代理商费用。惟以下0所列明电视广告制作及媒介订位所需要预付的金额那么不在此限。广告主假设对收费单据有异议可在接获收费单据后1星内提出书面。代理商应据此对相关单据提出书面澄清。8在广告主同意根底上凡涉及外币付费广告主尽可能以外币付费。9 超逾30日免息仍未清付的金额代理商保存按当时利率向广告主支取利息的权利。10代理商提出第三之确切根据根据规定假设需预付款的广告主须为电视广告制作及预定媒介广告时间/篇幅预付实付广告制作或媒介金额予代理商。11在双方同意的免息过后如费用仍未获清付代理商保存权利给予广告主7天书面即广告主需在接到书面7天内支付一
5、切有关费用。12由广告主受权的下述效劳整体活动设计及筹划代理商将按每小时费用收取另加实报实销本钱或任何经双方事先同意的金额。13由广告主以书面要求的一切非经常及额外工作皆收取事先双方同意的费用。14代理商员工执行惯常的工作任务例如实地考察以改善播送时间以及日常往返广告主办事处等由此产生的正常交通费代理商将不收费用。但广告主须归还代理商创作部员工参与特别广告或电视台广告以及代理商员工负责通常由广告主本身雇员所处理的事宜所产生的交通费用实额。15本协议书将由_年_月_日起生效直至上述列出或任何一方以书面另提所代表的任何一方解除为止。16(a)本协议书可由任何一方以书面寄往另一方于90日内解除。(b
6、) 在上述限内代理商及广告主的一切权利、义务及责任仍将完全执行及生效包括完成广告主受权代理商进展的发放广告稿方案发稿至任何截稿时间在上述上述90日限内的媒介。(c)本协议书解除时代理商须交回广告主前次向广告主支取费用所产生的全部资产及物料以及所有由代理商或广告主订立的合同以及预订的一切广告时间、空位、艺员及其它广告相关物。所有亏欠的费用及回扣仍将归入广告主的帐户不须调整之前所支付的佣金。由代理商代表广告主订立的一切未完成合同预留广告及非收费责任广告主将予代理商赔偿。(d) 代理商亦将交回一切由广告主提供有关广告主、销售、数据等资料以及研究资料。代理商同意不此等机资料予任何于本协议书解除后可能雇
7、佣此等效劳的人士。(e) 广告主同意归还代理商任何之前由广告主受权而未能完成工作的制作本钱及附加佣金。此等未完成工作将退回予广告主广告主有权加以完成并于日后的广告中使用此等材料及意念。(f) 广告主亦可选择委托代理商在90日限之后的任何日发放广告予传播媒介。在此情况下代理商将按照惯例收取正常的佣金。在限90日届满后广告主未作此类要求那么该满日后双方的关系不再产生任何权利及义务。(g) 广告主可选择在不迟于90日限最后前由代理商将一切有关印刷、时间及艺员的合同以及对电台或电视台所制作物件的监视工作转移予新代理或广告主使限完毕前可进展正常的移交工作。(h) 代理商同意与广告主及新代理合作落实有效率
8、的责任移交工作。17广告主付予代理商款项的毛额或净额须缴付的或代理商付予媒体供给者款项的毛额或净额须缴付的或因代理商提供效劳或额外效劳而须缴付的或与该等效劳有关的各项应缴税项、关税或征费例如上海城建税、广州防洪及印花税等一律由广告主承当。18(a)广告主不能要求代理商做出广告法或其它法律制止进 行的任何事情亦不能要求代理商不做该等法律规定必须进展的任何事情。(b) 只有广告主有资格享有代理商在本协议上所承诺的效劳。代理商毋须就有关的承诺而向第三者包括但不限于任何与广告主有关的负任何责任。(c )代理商就提供任何效劳或无法履行任何效劳承诺而须向广告主承当的责任只限于代 理商就该项效劳所收取的佣金
9、总额而代理商须向广告主承当的责任亦同时受下一条 文所规限。(d) 任何与广告主所提供或认可的任何物料有关或与广告主的任何有关或由之而引起的行动、诉讼、费用、损毁、损失、索偿或追究代理商均毋须承当任何责任而广告主须向代理商就有关事项做出赔偿。19广告主前述伴随本件所附的副本将构成对内条款的承受。20本协议受中国法律所制约并须根据中国法律诠释。合肥嘉宝传播 明了及同意_总经理代理商广告主GB Advertising Agency (hereafter referred to as “AGENCY) agrees to serve as an advertising agency of (herea
10、fter referred to as “ADVERTISER) in China in accordance with and subject to the following terms and conditions.1. AGENCY agrees to furnish to ADVERTISER all the services customarily furnished by advertising agencies except as may be otherwise mutually agreed. Without limiting the foregoing AGENCYs s
11、ervices shall include formulation of marketing plans in cooperation with ADVERTISER, study and analysis of the market potentials for su products, creation and execution of advertising plans and campaigns of all types.2. AGENCY will bill the ADVERTISER at normal card rates for all media.3. AGENCY wil
12、l bill the ADVERTISER for expenditure incurred for artwork, engraving, electrotyping, type position, materials, radio and television production and talent(including package programs), photographs, testimonials and all other advertising adjuncts, including expenditures in connection with acquiring au
13、thorization for the use of the names or photographs of individuals, at the cost thereof to AGENCY plus 17.65. AGENCY will bill ADVERTISER at cost for expenditures in connection with travel, packing, forwarding, express and postage expenses.4. AGENCY will include a servision fee on photography, TV pr
14、oduction, and artwork preparation. This covers all aspects of AGENCY time incurred su as location hunting, casting, editing servision, and ecking all stages of artwork development.5. AGENCY will provide layouts and story-boards at cost to ADVERTISER. prehensive layouts and typesetting required by AD
15、VERTISER, finished art, and meanical paste-s prepared with the agency will arged at standard hourly rates.6. AGENCY shall not place any advertising without first obtaining the approval of the ADVERTISER in writing, nor shall it incur any expenditure, for whi the ADVERTISER shall be billed, except sh
16、ipping expenses, without first obtaining the approval of the ADVERTISER in writing for the estimate cost thereof.7. ADVERTISER will remunerate AGENCY within 30 days from AGENCYs invoice date with the exception of the prepayment for TV production and media booking as mentioned in #10 below. ADVERTISE
17、R shall object against invoices within one week after receipt in writing and AGENCY shall then clarify the relevant invoices in writing.8. For all foreign currency expenditures, ADVERTISER agrees to pay the AGENCY by the same foreign currency.9. AGENCY will reserve the right to arge ADVERTISER inter
18、est at the prevailing market rate for the sum outstanding in excess of the 30 days credit term.10. ADVERTISER shall pay 100 deposit front to AGENCY for TV production.ADVERTISER shall pay 100 front to AGENCY for all media booking requirement.11. AGENCY will reserve the right to terminate all expendit
19、ures on behalf of ADVERTISER in the event payments are not made within agreed credit terms by giving ADVERTISER 7 days written notice.12. For the services listed below as authorized by ADVERTISER, AGENCY shall bill its hourly time arges, out-of-pocket costs or su amount as shall be agreed on in adva
20、nce.l Publicity.l Design and preparation of cooperation of other non mission-able advertising.l Design and/or preparation of booklets and printed matter.l Design of labels of packaging, etc.l Design and/or preparation of merandising and sales aids.l For resear fee and other resear related cost, AGEN
21、CY should prepare an estimate for the approval of the ADVERTISER. AGENCY should invoice ADVERTISER according to the approved estimate.13. All extraordinary and unusual work requested by ADVERTISER in writing will be arged at a fee to be mutually agreed in advance.14. AGENCY will assume without arge
22、to ADVERTISER all normal travel expenses of AGENCY personnel engaged in regular duties su as field travel to improve broadcast time, and routine travel to and from ADVERTISERs office, ADVERTISER will reimburse AGENCY its net cost for travel of creative personnel in connection with specific advertise
23、ments or mercials and for any travel of AGENCY personnel in connection with matters normally handled by ADVERTISERs staff.15. This agreement shall bee effective from and shall continue until terminated by either party at the address given above or su other address as may be designed by either party
24、in writing.16. (a)This agreement may be terminated by either party on 90 days written notice mailed to the party to whom su notice is addressed.(b) The rights, duties and responsibilities of AGENCY and ADVERTISER shall continue in full force and effect during this period of notice, including the ple
25、tion of plans for and the placing of advertisements ADVERTISER has authorized AGENCY to place in any media whose closing dates fall within the 90-day notice period.(c) on termination of this agreement, AGENCY shall transfer to ADVERTISER all property and materials previously arged or argeable to ADV
26、ERTISER and all contracts and reservations for time, space, talent and other advertising adjuncts entered into by AGENCY or ADVERTISER, and all short rates and rebates shall be for the account of ADVERTISER, without adjustment of missions previously paid.ADVERTISER will indemnify AGENCY on all inple
27、te contracts, reservations and non-argeable mitments entered into by AGENCY on behalf of ADVERTISER.(d)AGENCY will also return to ADVERTISER all information provided byADVERTISER on ADVERTISERs products, sales, or marketing data and market resear information and AGENCY agrees not to disclose su conf
28、idential information to anyone who might engage their services after su termination.(e) ADVERTISER agrees to reimburse AGENCY for production costs plus mission of any inplete work previously authorized by ADVERTISER. Su inplete work will be returned to ADVERTISER and ADVERTISER will have the right t
29、o plete and use su material and ideas in its future advertising.(f) ADVERTISER may elect to have AGENCY place advertisements in media on dates subsequent to the 90-day notice period. In su cases AGENCY will receive the usual mission. If no su request is made by ADVERTISER beyond the 90-day expiratio
30、n period no right or liabilities shall arise out of this relationship after su expiration date.(g) All print, time and talent contracts and the servision of production of radio or TV properties will be assigned by AGENCY to the new agency or to ADVERTISER if ADVERTISER so elects, not later than the
31、last day of this 90-day notice period so that a normal transition may take place at the end of the notice period.(h) AGENCY agrees to cooperate with ADVERTISER and the new agency to effect an efficient transition in responsibilities.17. All taxes, duties, levies or similar regulatory imposts(su as,
32、but not limited to, Business Tax, Custom Duty, Stamp Duty, etc.) that are applicable to the gross or net amounts of ADVERTISERs payments to AGENCY or to AGENCYs payments to media spliers or that arise out of or in connection with AGENCYs performance of the services or any additional services(the “Ap
33、plicable Taxes) shall be for the account of ADVERTISER.18. (a)ADVERTISER shall not require AGENCY to do anything prohibited, or to omit to do anything required, by the Advertising Law or other law of the Peoples Republic of China.(b) Only ADVERTISER is entitled to reply on AGENCYs undertakings in th
34、is Letter, whi shall not give rise to any liability of AGENCY toward any third party(including without limitation any panies affiliated with ADVERTISER).(c)This liability of AGENCY to ADVERTISER in relation to any services, or in relation to any failure to provide any services, shall be limited to t
35、he total amount of mission received by AGENCY in respect of su services, provided that AGENCYs liability to ADVERTISER shall be further limited by the succeeding paragraph.(d) AGENCY shall not be liable for any actions, proceedings, costs, damages, losses, claims or demands in respect of, or in any
36、way arising out of, any material provided by or approved by ADVERTISER or any instructions provided by ADVERTISER and ADVERTISER shall indemnify AGENCY in respect thereof.19. The signature of ADVERTISER on the enclosed dlicate of this Letter will constitute its acceptance of the terms hereof.20. This agreement should be governed by and shall be construed in accordance with the laws of the Peoples Republic of China.Very truly yours, GB Understood Agreed by: General Manager(AGENCY)(ADVERTISER)