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1、商业伦理导论复习资料（Review of business ethics An Introduction）The first chapter is the introduction Key content: A, ethical and moral concepts, and the relationship between the two Two, adjust the coercive means Ethics (Law) and non coercive means (difference) relationship Three, the study of ethics, task an
2、d method of ethics classification (choice) Four research objects, business ethics, research status of business ethics (U.S.) Five, the basic ethical conflicts in commercial activities (t test) Six basic methods, solve business ethics (key) Knowledge points: three dimensions of P22 human nature (choi
3、ce) The second chapter exchange ethical relation. Key content: A commercial industry, internal and external conditions, 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 1 页，共 28 页 - - - - - - - - - - barter conditions Two, the concept of commodity economy, content and characteris
4、tics of the commodity economy Three, the concept of market economy, property market economy (the test of independent property rights), The difference and connection between the four, commodity economy and market economy Five, the concept of freedom, equality, ownership, legal characteristics of owne
5、rship Six, ownership and ownership and the relationship between Seven, how to understand the rationality and legitimacy of utilitarian justice and fairness (Essay) Knowledge points: The development of commodity economy and market economy have formed three major events in the process of P44 Business
6、ethics P49 The third chapter in the contract relation ethics Key content The concept of a contract 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 2 页，共 28 页 - - - - - - - - - - The characteristics of contract system in two, before the capitalist society (pass radio) The charact
7、eristics of the contract system of contract system three, compared with the previous capitalist slave society and feudal society, capitalist period the content of freedom of contract. Four, the contract relationship between the ethical attributes of the content (six) short answer Public order and go
8、od morals, freedom of contract subject (test) The contents of the contract The legal attribute of the contractual relationship, the content of five Four legal characteristics of contract, six (four) The concept of legal rights and legal obligations (Glossary) the ethical meaning of rights and obliga
9、tions from the right Seven, the legal nature and characteristics (four short answer), Eight, how to understand the rule of law is a reflection of the will of the P73 stage, and the national law is formulated and approved (four points). 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - -
10、- -第 3 页，共 28 页 - - - - - - - - - - How to adjust to the ethical relationship and Law (nine points) The fourth chapter of the main body of commercial morality Key content The essence of a moral subject, Two, the concept of morality, structure of the main character? Three, moral cognition, moral emot
11、ion and moral will of the three (short answer) Four, three ways of moral cultivation Five, the main commercial moral concept Six, the motivation and the effect of the concept, how to understand the relationship between motivation and effect Seven, how to understand the purpose and means of consisten
12、cy, legitimacy (discussion) Eight, the concept of conscience, how to understand the conscience (pass choice) Nine, the content of commercial conscience (short) The fifth chapter of commercial credit 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 4 页，共 28 页 - - - - - - - - - - F
13、irst, credit classification, direct credit and indirect credit (choice) Two, the concept of commercial credit relations, the main economic characteristics of the commercial credit (t test) The social characteristics of three, commercial credit (short), the basic operation principle of commercial cre
14、dit Four, commercial credit has the social and economic conditions of the content (short) Five, the establishment of commercial credit significance The difference and the relation between the six, commercial credit and honesty Seven, why the essence of market economy is credit economy Eight reasons,
15、 the lack of business integrity (test) Nine, accelerate the construction and development of Chinas credit system (pass) Ten, the construction of commercial credit system the content of the concept of business management system (short) Construction content eleven, commercial credit incentive mechanis
16、m Twelve, the main commercial credit ethical construction 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 5 页，共 28 页 - - - - - - - - - - content Ethical relationship and moral principles of the sixth chapter in marketing Classification of stakeholders, direct stakeholders and in
17、direct stakeholders content Two, moral principles in marketing Three, the marketing mix strategy content Including the moral question four, the content of the product strategy Five, how to understand the products of high quality, moral product design consider environmental protection standards (five
18、) Ethical issues six, product brand includes the content (2) Two aspects of moral problems, seven packaging Two aspects of moral control of eight, price strategy in two aspects, the elimination of price fraud Nine, distribution involves the moral problems in the process of content strategy Moral pri
19、nciples should be followed in ten, promotion strategy 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 6 页，共 28 页 - - - - - - - - - - Eleven, how to establish the marketing ethics (three points) Twelve, the concept of relationship marketing and its essential feature, the specific
20、 implementation of relationship marketing, the concept of cultural integration Thirteen, the concept of green marketing (broad and narrow) Fourteen, green marketing compared with traditional marketing, what are the characteristics (four points), how to implement green marketing. The seventh chapter
21、ethical relations and ethical decision making in enterprise management The characteristics of business and management, under the guidance of Ethics (short answer test) Two, establish the modern ethics related content P167169 (choice) The three level three, Carols theory of social responsibility cont
22、ent (test selection) Four, the concept of economic man and social man Five, the concept and content of enterprise culture, enterprise image content Six, the immoral phenomenon in enterprise behavior (macro and micro two aspects) 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 7
23、页，共 28 页 - - - - - - - - - - Seven, the role of business ethics Eight, the development of enterprise ethics is the principle (four points) Nine, the ethical decision-making characteristics (s) Ten factors, the impact of ethical decision-making Eleven, how to make decision with business ethics of ent
24、erprise. The pursuit of ethical and ethical framework of enterprise public relations in the eighth chapter Public relations ethics and public relations Two, all kinds of ideas of interest groups (including the internal construction of public relations departments, direct stakeholders and indirect st
25、akeholders) principle, basis and main points. Three, to build the Confucian ethics as the cornerstone of the public relations ethics system content (Renyilizhi letter) Four, business ethics under the guidance of the enterprise and the consumer (pass two), the construction of staff, suppliers and own
26、er relations (the principle, basis and main points). Five, the construction of business ethics under the guidance 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 8 页，共 28 页 - - - - - - - - - - of the enterprise and competitors, the media, community and government relations (the
27、principle, basis and main points) Six, reputation management The ninth chapter ethical relations in international trade and the adjustment method With the content of a world market concept Two, the world market. Three, adjust the ethical relationship in the world market commodity exchange means? The
28、 concept and content of four, foreign trade policy Five, the concept of trade terms and agreements The concept and characteristic of the six, tariff Seven, the world trade organizations purpose, principles, characteristics Eight, the contemporary ethical issues in international trade (five) Nine, th
29、e concept of dumping, the impact of commodity dumping Ten, the concept of non tariff barriers, technical barriers to trade 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 9 页，共 28 页 - - - - - - - - - - Eleven, the green trade barriers (t test) Twelve, construction principles and
30、 ideas of twenty-first Century new international trade relations (discussed) Thirteen, the principle of equality and mutual benefit of the content (five points) Ethical relationship and the integration strategy of the tenth chapter in the multinational operation First, the concept of transnational c
31、orporations, the difference with other companies, the major multinational companies, compared with the contemporary early The impact and challenge of two, transnational business enterprises (short) Three, the diversified values (test) Including unethical behavior four, multinational companies operat
32、ing in the Five reasons, unethical behavior (macro and micro) The content of social responsibility, six enterprises should bear (test) Seven, the integration of the concept and characteristics of assimilation theory 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 10 页，共 28 页 - -
33、 - - - - - - - - Eight, the process of assimilation (exploration period, collision period, integration period, innovation stage) Nine, multinational companies should pay attention to the ethical relationship integration strategy problem (four points) Ten, localization (including marketing, personnel
34、, procurement and production, the localization of interest.) Ethical relationship and moral principles of the sixth chapter in marketing Classification of stakeholders, direct stakeholders and indirect stakeholders content Two, moral principles in marketing Three, the marketing mix strategy content
35、Including the moral question four, the content of the product strategy Five, how to understand the products of high quality, moral product design consider environmental protection standards (five) Ethical issues six, product brand includes the content (2) Two aspects of moral problems, seven packagi
36、ng 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 11 页，共 28 页 - - - - - - - - - - Two aspects of moral control of eight, price strategy in two aspects, the elimination of price fraud Nine, distribution involves the moral problems in the process of content strategy Moral princip
37、les should be followed in ten, promotion strategy Eleven, how to establish the marketing ethics (three points) Twelve, the concept of relationship marketing and its essential feature, the specific implementation of relationship marketing, the concept of cultural integration Thirteen, the concept of
38、green marketing (broad and narrow) Fourteen, green marketing compared with traditional marketing, what are the characteristics (four points), how to implement green marketing. The seventh chapter ethical relations and ethical decision making in enterprise management The characteristics of business a
39、nd management, under the guidance of Ethics (short answer test) Two, establish the modern ethics related content P167169 (choice) The three level three, Carols theory of social responsibility content (test selection) 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 12 页，共 28 页 -
40、- - - - - - - - - Four, the concept of economic man and social man Five, the concept and content of enterprise culture, enterprise image content Six, the immoral phenomenon in enterprise behavior (macro and micro two aspects) Seven, the role of business ethics Eight, the development of enterprise et
41、hics is the principle (four points) Nine, the ethical decision-making characteristics (s) Ten factors, the impact of ethical decision-making Eleven, how to make decision with business ethics of enterprise. The pursuit of ethical and ethical framework of enterprise public relations in the eighth chap
42、ter Public relations ethics and public relations Two, all kinds of ideas of interest groups (including the internal construction of public relations departments, direct stakeholders and indirect stakeholders) principle, basis and main points. 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - -
43、 - - - - -第 13 页，共 28 页 - - - - - - - - - - Three, to build the Confucian ethics as the cornerstone of the public relations ethics system content (Renyilizhi letter) Four, business ethics under the guidance of the enterprise and the consumer (pass two), the construction of staff, suppliers and owner
44、 relations (the principle, basis and main points). Five, the construction of business ethics under the guidance of the enterprise and competitors, the media, community and government relations (the principle, basis and main points) Six, reputation management The ninth chapter ethical relations in in
45、ternational trade and the adjustment method With the content of a world market concept Two, the world market. Three, adjust the ethical relationship in the world market commodity exchange means? The concept and content of four, foreign trade policy Five, the concept of trade terms and agreements The
46、 concept and characteristic of the six, tariff Seven, the world trade organizations purpose, principles, characteristics 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 14 页，共 28 页 - - - - - - - - - - Eight, the contemporary ethical issues in international trade (five) Nine, the
47、 concept of dumping, the impact of commodity dumping Ten, the concept of non tariff barriers, technical barriers to trade Eleven, the green trade barriers (t test) Twelve, construction principles and ideas of twenty-first Century new international trade relations (discussed) Thirteen, the principle
48、of equality and mutual benefit of the content (five points) Ethical relationship and the integration strategy of the tenth chapter in the multinational operation First, the concept of transnational corporations, the difference with other companies, the major multinational companies, compared with th
49、e contemporary early The impact and challenge of two, transnational business enterprises (short) Three, the diversified values (test) Including unethical behavior four, multinational companies operating in the 精品资料 - - - 欢迎下载 - - - - - - - - - - - 欢迎下载 名师归纳 - - - - - - - - - -第 15 页，共 28 页 - - - - -
50、 - - - - - Five reasons, unethical behavior (macro and micro) The content of social responsibility, six enterprises should bear (test) Seven, the integration of the concept and characteristics of assimilation theory Eight, the process of assimilation (exploration period, collision period, integratio