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1、2022年旅游服务贸易竞争力对策分析研究 摘 摘 要 要 近年来，国际贸易所衍生出的国际服务贸易作为一种贸易新形态呈现在世人面前，且获得了跳动式发展，已经渐渐成为国际贸易中越来越重要的一个组成部分，而且服务贸易的国际竞争力水平正在逐步成为影响一个国家或一个地区国际竞争力的关键性目标。随着全球经济全球化不断发展，旅游服务贸易不断获得重视，也为各国带来肯定经济收入，而旅游服务贸易竞争力也成为了一个衡量某个国家的旅游服务水平的象征。我国旅游资源丰富，国际旅游服务贸易竞争力却相对较低，因此不能称为旅游服务贸易强国。我国旅游服务贸易长期处于贸易逆差状态，且逆差额不断扩大。对我国旅游服务贸易进出口数据进行
2、国际竞争力指数分析了解我国旅游服务贸易的总体状况，有利于政府和旅游企业基于现状做出针对性的对策，提高我国旅游服务贸易国际竞争力。 本文探讨了中国旅游服务贸易的发展状况和竞争力，并利用国际市场份额（IMS）、优势竞争指数（RCA）、贸易竞争指数（TC）、显性竞争优势指数（CA）对我国旅游服务贸易竞争力测算。选取世界 8 个旅游服务贸易相对活跃的国家作为探讨对象，收集各国旅游服务贸易进出口数据，依据国际竞争力常用指标数据比较分析得出我国旅游服务贸易的相关结论：我国已成为旅游服务贸易大国但仍未成为旅游服务贸易强国。并结合论文内容，提出对政府与企业的合理可行的对策：政府应当加强对旅游行业的引导；、完善
3、旅游法律法规，规范监管旅游市场、完善旅游基础设施建设和提升旅游人才素养实力。企业应当促进旅游服务创新、提高旅游服务水平、运用科技提升旅游企业竞争力和提高从业人员专业素养。 关键词： 旅游服务贸易；竞争力；对策 Abstract In recent years, the international trade in services derived from international trade as a new form of trade show in front of the world, and obtained the development by leaps and bounds,
4、 has become more and more important in international trade of a component, but also influence the international competitiveness of service trade level is gradually become a country or a region international competitiveness of key goals. With the continuous development of global economic globalizatio
5、n, tourism service trade has been constantly valued and brought certain economic income to all countries. The competitiveness of tourism service trade has also become a symbol to measure the level of a countrys tourism service. China is rich in tourism resources, but its competitiveness in internati
6、onal tourism service trade is relatively low, so it cannot be called a powerful country in tourism service trade. Chinas tourism service trade has been in a trade deficit for a long time, and the deficit is constantly expanding. The international competitiveness index analysis of the import and expo
7、rt data of Chinas tourism service trade to understand the overall situation of Chinas tourism service trade is conducive to the government and tourism enterprises to make targeted countermeasures based on the current situation and improve the international competitiveness of Chinas tourism service t
8、rade. This paper studies the development and competitiveness of Chinas tourism service trade, and calculates the competitiveness of Chinas tourism service trade by using international market share , competitive advantage index , trade competition index and explicit competitive advantage index . Sele
9、ct eight tourism trade in services is relatively active countries in the world as the research object, collecting the tourism service trade import and export data, according to the international competitiveness of commonly used indicators data comparative analysis of Chinas tourism service trade rel
10、ated conclusion: our country has become a great nation of tourism trade in services but still not the tourism service trade power. Combined with the content of the paper, it proposes reasonable and feasible countermeasures for the government and enterprises: the government should strengthen the guid
11、ance of the tourism industry; To improve tourism laws and regulations, regulate and supervise the tourism market, improve the construction of tourism infrastructure and enhance the quality and capacity of tourism talents. Enterprises shall promote innovation in tourism services, improve the level of
12、 tourism services, use science and technology to enhance the competitiveness of tourism enterprises and improve the professional quality of employees. Key words:Trade in tourism services; Competitiveness; Countermeasures 1 目 录 1 导 论 论 . 1 1.1 选题背景与意义 . 1 背景 . 1 意义 . 1 1.2 国内外文献综述 . 1 1.2.1 国外文献 . 1
13、1.2.2 国内文献 . 1 1.3 文献评述 . 3 1.4 论文的结构及主要内容 . 3 1.5 论文的探讨方法 . 4 1.6 创新与不足 . 4 1.6.1 创新 . 4 1.6.2 不足 . 4 2 我国旅游服务贸易发呈现状 . 4 2.1 旅游服务贸易规模扩大 . 4 2.2 旅游服务贸易由顺差转逆差 . 5 2.3 旅游服务贸易就业人数增长 . 5 2.4 旅游出入境人数快速增长 . 6 3 我国旅游服务贸易竞争力分析 . 7 3.1 旅游服务贸易国际市场占有率 . 7 3.2 旅游服务贸易竞争力指数 . 8 3.3 旅游服务贸易显示性比较优势指数 . 9 3.4 旅游服务贸易显
14、示性竞争优势指数（Competetive Advatage Index, CA) . 10 3.5 小结 . 11 4 我国旅游服务贸易竞争力影响因素 . 12 4.1 政府 . 12 4.1.1 宏观管理不当 . 12 4.1.2 法律法规尚未健全，监管不足 . 12 4.1.3 基础设施建设不足 . 12 4.2 企业 . 13 4.2.1 服务质量水平低 . 13 4.2.2 旅游产品老套 . 13 4.2.3 从业人员专业素养较低 . 13 5 促进我国 旅游 服务贸易 竞争力 的对策 . 13 5.1 政府 . 13 5.1.1 加强对旅游行业的引导 . 13 5.1.2 完善旅游法律法规，规范监管旅游市场 . 13 5.1.3 完善旅游基础设施建设 . 14 5.2 企业 . 14 5.2.1 促进旅游服务创新 . 14 5.2.2 提高旅游服务水平 . 第11页 共11页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页第 11 页 共 11 页